In commercial real estate brokerage sales and leasing, every listing pitch and presentation should focus on a tailor-made marketing strategy that is specific to the property. Consider how you can utilise specific and different promotional tools to attract the desired target market in new and relevant ways; go deeper into your marketing. (NB – you…
When you pitch and present your listing strategies to a client, are you clear and precise about how the client should move ahead with you and why that is the case? Help the client see that you are the best solution to their property challenge; be special and real to their situation and property asset….
One of the big factors in the success of a top commercial real estate broker is that they are known by the property people in the local area; they have a brand that is hard to ignore and forget. In saying that, the brand for the broker should be overwhelmingly positive and professional in every…
We all know about social media today and its impact in the online world. Some of us use social media in a personal way with friends and acquaintances. That strategy can be comprehensively improved and shaped into commercial real estate brokerage. Your personal profile is not your business profile. The social media strategies that you…
When you are working in commercial real estate sales and or leasing, you really do need to watch the time on market factors that apply to your listing stock. You should also differentiate the time on market issues between open listings and exclusive listings. Through this tracking process, you can improve your ratios and conversions….
One thing should be said here about commercial real estate today. The generic marketing of old really is of little help when it comes to attracting new clients and listings; the property market is refined and specialised. Personal involvement and direct action will get you better conversion factors with the new business that you require. …
As a commercial real estate agent or broker it is important that you market yourself and your skills comprehensively across your territory. The brokerage that you work for only has a small part to play in the marketing process. Leave no stone un-turned when it comes to finding the property owners and business leaders that…
In commercial real estate brokerage, it is essential that you focus your marketing and prospecting efforts in particular ways so you can find clients and listings more effectively. There is no point in spreading yourself across a wide area or a great number of property types to find new business, as the broader approach to…
Commercial Investment property sales can be a very lucrative part of the real estate industry. That being said, as an agent or a broker you do need a high degree of resilience and focus to generate the required listings, client base, and deal conversions. In most markets and cities, there are plenty of other agents…
When you have a look around the property market you will likely see lots of competitor agents all claiming to be ‘good’ at what they do. It’s no wonder the clients get confused and invite several agents or brokers to pitch on a listing. All of a sudden, the client makes a listing decision based…
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