The idea of marketing a commercial or retail property for sale or lease is something that needs to be planned and staged. It should never be a random process. Spend more time with any exclusive listings and ensure that there are strategies to improve any marketing program. As agents, we have some strategic choices to…
When you have a property to lease or sell, the way in which you approach that will be greatly enhanced with vendor paid marketing funds. Getting the message out about the property, its improvements, and the features of the sale or lease is just so important. Today, in this podcast, John Highman shares six strategies…
As the property market shifts and changes, it is the skills and strategies that we bring as agents to our clients that are now so important. There are people to help and transactions to work on. Sales and leasing are functional requirements in the property market today. When you consider the property market changes over…
In commercial real estate today, there are plenty of things to think about when it comes to marketing a property and to market yourself as an agent in a location. In this marketing chart by John Highman, we give you the main categories of activity to understand and work into as an agent in a…
There are plenty of things that you can do in commercial real estate brokerage to market a property and yourself. Somewhere in that process will be the idea of connecting with a target market. Target marketing always produces better results when you tune your media. Talking to people is the key focus in building your…
If you want a good market share and build some solid commissions as an agent then it’s time to look at your marketing and networking efforts with your listings. There are some ‘leverage points’ that you can use in your real estate business. It just needs some strategies. Your current listings are the foundation of…
If one of your commercial real estate clients or prospects asked you why you are different as a real estate agent and why they should list their property with you, what would you say? Have you got some ideas? It can be a very difficult question for some agents and brokers to answer with clarity….
The marketing tools that we have at our disposal in commercial and retail real estate today are many. Online and offline marketing strategies are valuable systems to apply to your brokerage business. Frequency and diversity are important elements of your property marketing, both personally for your business profile, and also for your listings. So, the…
If you are struggling with building your real estate business, look at your marketing strategies and listing actions around brokerage. Are you doing enough now? Can you do more? Most agents and brokers can do a lot more for themselves in personal, property, and direct marketing, particularly so with some simple strategies and changes to…
When you have a commercial property to take to the market, there are a number of ways you can reach your target audience. Importantly, choices should be made with each property listing to get the message out and to connect with the people that you are reaching out to. There are some differences in the…
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