The Benefits of Directed Marketing in Commercial Real Estate Brokerage

In commercial real estate brokerage today the marketing processes and recommendations that we make should be quite specific to the property type, the client, and the industry trends.  Understanding the activities within the market today will help you capture the interest of the target audience for every exclusive listing.  Show the client how you will…

Marketing Standards and Systems in Commercial Real Estate Brokerage

Marketing Standards and Systems in Commercial Real Estate Brokerage

There are many marketing standards and systems to consider in commercial real estate brokerage.  Importantly, they should all be well planned to match the local market conditions and the required branding of the office. Consistent branding and market penetration will help consolidate commission and listing opportunities for the brokerage.  The same can be said for…

Commercial Real Estate Agents – How to List Commercial Property Today
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Commercial Real Estate Agents – How to List Commercial Property Today

When listing commercial or retail property today it is important for you to get all of the necessary facts on paper, and for you to completely understand the property and the property owner.  (NB – you can get plenty of commercial real estate listing tips in our free Snapshot program right here) Unique Property Situations…

Commercial Real Estate Agents – Advertising and Marketing Strategies
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Commercial Real Estate Agents – Advertising and Marketing Strategies

Today we have many types of commercial and retail properties to advertise. As part of that process, we have a limited amount of people that can act on the sale or lease as buyers or tenants. So mixing and matching properties to people becomes a big part of your real estate day. How are you…