You don’t have to spend a lot of money when it comes to commercial real estate advertising and marketing. There are many marketing tools and strategies that are simple to use and cost effective. Before going too much further, it should be said that there are two sides to the marketing equation. Firstly there is…
The marketing process in commercial real estate should be special and specific to the property. In essence you must make the marketing campaign stand out as a critical requirement in solving the client’s property challenge. Help your clients change the way they see the value of the campaign and show them how important it is…
In commercial real estate brokerage the email marketing process has a place and a use. Connecting with customers regularly using email should be quite specific and well planned by any agent considering the process. It requires a plan of action and a high degree of relevance to make emails stand out as valuable and interesting…
It is a fact that the email marketing process works well for commercial real estate agents and brokers in generating leads and opportunities in the market. It is part of a larger online marketing strategy. In saying that email and online marketing methods needs to be well managed and interesting so they attract the attention of…
If you want to lift your market share as a commercial real estate agent, compound your marketing efforts directly and effectively around exclusive listings and quality properties. Then make it a target to improve the volume of vendor paid marketing funds that you are converting and placing each month into the media. Exclusive listings and…
Today as commercial real estate brokers there are plenty of opportunities for us to grow market share and deal opportunities through the use of technology. There are many tools to help us with the process of marketing, negotiation, and communication. So the message here is quite clear; your marketing process as an agent or a…
When you work as a commercial real estate agent, the mass marketing approach will help you with spreading the message about the property listing, and also your professional skills. That being said, it is still necessary to attract and create ‘face to face’ meetings with the right property decision makers from the local area. So…
The online world has taken over a large percentage of marketing and branding for commercial real estate agents. Certainly that is the case with listed properties but the process is largely overlooked when it comes to personal marketing. It is time to consider just what you can do for yourself in lifting your brand as…
Internet and website strategies are important at the commercial real estate brokerage level and also for individual agents at a personal level. No longer is it wise to just use the brokerage website to build your personal online profile. You must do a number of other things in addition to website listings and links. The…
It is a fact that the Internet Marketing process offers significant opportunity for commercial real estate brokers in creating greater market coverage and building successful prospecting activity. The Internet today is something that is evolving and relatively new to some brokers and agents. It is not a static or fixed method of marketing; it is…
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