In commercial real estate agency, the investment sales part of the market is quite special. It is the place where you will find the investors and their requirements of property performance. If this is your market segment, then it is wise to consider how you can build your personal profile with the right people. Finding…
In commercial real estate and brokerage activity, your brand should support your efforts in the property business and the local industry. Your brand is both that portrayed for the brokerage and for yourself. Those brand elements have to be strengthened and consistent if you want to create churn and change in property listings and client…
One of the big factors in the success of a top commercial real estate broker is that they are known by the property people in the local area; they have a brand that is hard to ignore and forget. In saying that, the brand for the broker should be overwhelmingly positive and professional in every…
Every commercial real estate agent and broker should have a specific marketing process to help build their personal brand. Each day and each week the process should be followed to allow the compounding effect to occur. It should be said that the agency or brokerage that you work for will only have minimal impact on…
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