Commercial Real Estate Agents – Branding Rules that You Must Follow in Marketing

In commercial real estate today, there are certain things that you must do to consolidate and build your personal brand as a professional and specialised real estate agent or broker. Given the levels of brokerage competition in any town or city, top agents need to rise above others in the industry to attract better listings…

Create Some Marketing Intensity – Commercial Real Estate Agent Chart

Create Some Marketing Intensity – Commercial Real Estate Agent Chart

Let’s focus on some real marketing intensity!   When you need to market something in sales, leasing, or property management, there are some good and bad ways to do it.  This chart should help you stay on track and improve your results. Look at your own marketing efforts and see if you can focus more….

Internet Marketing Systems in Commercial Real Estate Brokerage

It is a fact that the Internet Marketing process offers significant opportunity for commercial real estate brokers in creating greater market coverage and building successful prospecting activity.  The Internet today is something that is evolving and relatively new to some brokers and agents.  It is not a static or fixed method of marketing; it is…

You are the Expert in Commercial Real Estate Brokerage – Sell the Package Well

In commercial real estate brokerage, you are the ‘product’ in many respects.  Forget about the property type and the price.   It’s all about the value and the relevance that you bring to your clients and prospects.  They have to see that you really are the ‘real deal’ when it comes to resolving their property pain….

Selling Yourself as a Commercial Real Estate Agent Expert
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Selling Yourself as a Commercial Real Estate Agent Expert

In commercial real estate agency, you are the first product to sell to your clients, prospects and market place.  Every salesperson must sell their relevance first, and do so in a comprehensive and professional way. In commercial property today, the prospects that we work with want to connect with good salespeople that really know the…