Advertising and Marketing Rules in Commercial Real Estate Today In commercial real estate agency you must promote your business and your listings. This requires you to have a plan of attack. Most enquiries for properties will come from the local area. On that basis about 75% of your marketing should always be directed in that…
When you get an ‘exclusive listing’ in Commercial Real Estate, the marketing campaign is quite special. It is special as opposed to that which is comprised for a generically listed ‘open listing’. That fact should be reason enough for clients to choose the high input marketing campaign. Given all of that, it is still interesting…
In commercial real estate today, the marketing of property for sale or lease should be well directed and focused. In this way you can attract the correct levels of enquiry for quality listings. It should be said that low quality and overpriced listings can waste a lot of your time as an agent. For this…
For all sorts of reasons, many commercial real estate agents struggle with direct marketing. In most cases they will do the simplest form of this direct marketing and then stop at that level. Unfortunately they then miss out on all the opportunities that can evolve if only they had taken a few more steps in…
It is very easy to see the difference between a great advertising piece for a commercial property, and everything else. Let’s face the facts; it is the advert that draws the attention of the reader today. It is our job to ensure that the advert gets read. In any tough property market, it is the…
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