Essential Marketing Choices for Your Clients in Commercial Real Estate Brokerage

When it comes to the marketing and promotion of a commercial or retail property, you should give your clients some choices when it comes to promotional activity.  Whilst you may know the best marketing tools to use, you can mix and match those tools to suit the clients budget and or priorities.  When the client…

Productive Closing Strategies for Better Commercial Real Estate Listings

To close more listings in commercial real estate brokerage, you need to adopt particular strategies when it comes to working with clients and customers.  Take the time to understand the property, the market, and the client; use that information to establish clear listing initiatives and recommendations.  Your listing proposals will then be more productive. The…

Key Website Strategies for Commercial Real Estate Brokers

Every commercial real estate brokerage should have a successful website.  The Internet is a large and growing part of our real estate business and property marketing activities today.  For this reason, you do need to establish and then promote your website effectively. In most locations, towns, and cities, there will be an industry portal where…

Essential Marketing Rules for Commercial Real Estate Agents

In commercial real estate marketing today, every exclusive listing should be optimised for the target market that it attracts.  That being said, any open listings are and should be a ‘generic’ marketing approach.  If a client to a property has not trusted the real estate agent with an ‘exclusive’ listing, then the effort and strategy…

How to do a Creative Marketing Brief in Commercial Real Estate Agency

In advertising and marketing commercial real estate today, some properties will be quite unique and special.  For that reason they need a creative brief and the involvement of advertising specialists.  It is the job of the commercial real estate agent to structure a comprehensive creative brief to supply to the advertising specialists. The advantage of…

Sales Pitch and Presentation Chart for Commercial Real Estate Agents

Sales Pitch and Presentation Chart for Commercial Real Estate Agents

When it comes to your sales pitch and presentation strategy in commercial real estate there is a lot to cover.  It doesn’t matter if you are pitching for a sale, a lease, or a property management.  When the pressure is on you need to have all ‘your faculties’ pointing in the right direction in the…