In commercial real estate sales and leasing today, and because it is a changing property cycle, the best way to find new business is through local area marketing. This matrix video will help you with that. Important Connections Think about the real estate market around you, your competitors, your clients, the types of transactions, and…
Your brand in commercial real estate should include a good degree of online marketing to help you get momentum in your property market individually. It’s all about strategy and consistency in the process. Everyone knows that it is competitive in commercial real estate brokerage. Strategies are required to get through that problem. There are things…
In commercial real estate brokerage, a property news service is very effective in updating local business owners and property investors about recent sales, leases, and new local developments. On that basis the news service can be part of your client contact model and prospecting plan. A few simple marketing rules If this strategy is for…
In any client conversation or sales pitch in commercial real estate brokerage, the information that you put forward must be ‘real-time relevant’. Good information about the location will help the client accept that you are the agent of choice for the listing challenge or the active deal. Preparation is the key to making your listing…
You only have but one chance to market a commercial investment property today without it soon becoming stale and stagnant from a marketing perspective. The first few weeks of the marketing campaign are really important to attract the buyers and create the inspections. If that momentum is not occurring in your property marketing then things…
When you pitch and present for a listing appointment, the marketing campaign that you recommend has to be custom designed in every respect for both the property and the client. Don’t fall back into some ‘standard marketing model’ to save time. Clients know when they are getting the ‘generic approach’ and will overlook agents that…
Direct mail still has an important part to play in commercial real estate marketing. When you have a quality listing exclusively listed with your brokerage, a direct mail campaign can be implemented to successfully complement your newspaper and email based marketing. In saying that direct mail marketing is a good strategy in commercial real estate…
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