When you have any commercial property to sell, it is essential that you chat with the people in the local property market. Direct marketing is a good approach to getting a result with enquiry and inspections. Invariably, most commercial real estate buyers will come initially from the local area of properties and businesses. To increase…
When you have a property listing to promote, structure a comprehensive campaign that covers all the bases of enquiry in your location. Package your listing skills to attract the best enquiry levels. Expect that all properties will be ‘marketable’ and that there will be buyers to be found. In any property market or economy, there…
When you have a commercial property to sell, the methods of marketing that you choose should be carefully considered and applied to the property based on the client’s requirements and the market conditions. Simple mistakes made through the marketing campaign will restrict the inquiry and the real estate inspection results. Most properties will sell in…
Written by Guest Contributor Scott Russell of Freestone Properties Commercial real estate is a big investment, so it’s important for real estate agents to make sure that they market it in the best way possible so that they can get the most exposure to buyers. There are many different methods of marketing real estate, and…
In taking your commercial property listing to the market, there are some advertising decisions to be made, and some marketing channels to be used. Some promotional ideas are better than others. In today’s video, we take you into the online marketing alternatives to help you get better results from your property listings. Ultimately, you can…
When you list a commercial or retail property for sale or lease, you want to attract inspection requests and improve your enquiry numbers. Marketing is everything in brokerage today. Create a checklist and here is how. You want plenty of enquiry coming your way. How do you achieve that? Create a plan for your marketing…
In commercial real estate brokerage every good quality exclusive listing should be directed at a particular target market. In that way you can optimise the enquiry and the inspection opportunities. Every property advertisement should be tuned to the target market and the local market conditions. That’s your job! As the property specialist, you are the…
There is no point in being commonplace and ‘ordinary’ as a broker or agent in commercial real estate brokerage today. The competition will ‘walk all over you’, then take your listings and your clients. The generic agent doesn’t attract much business, retain it, or convert it. You have to be the best solution for the…
In commercial real estate brokerage today, your brand is twofold and highly important. Firstly, you have the brand relating to the business that you work for, and secondly, you have the image associated with your personal efforts and client base. In simple terms, you need to successfully consolidate your property business message on both platforms…
Commercial real estate brokerage is not an industry for the fainthearted salesperson looking for a part time job. Real strategy and specialization is always required as part of a fixed business plan and action approach to the local property market. The word ‘local’ is really important here. Most of your new business will come ‘locally’….
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