In commercial real estate brokerage you can gain a lot of leverage with your clients (and particularly the sellers) if you have regular marketing campaign strategy meetings to talk about the enquiry results to date and changes that can bring in more opportunity. Rarely will a marketing campaign be successful from the very start. Over…
Marketing will always be a big part of property promotion in sales and leasing brokerage. That being said, there are many different ways to approach the process. There is no point in being ordinary in your marketing efforts unless you are working with ‘open listings’. Any client that gives you (and every other agent in…
It is a fact that direct marketing in commercial real estate brokerage works far more effectively than generic promotions. That being said there are different ways to market and alternative strategies to cover. Try these for starters: Business promotion for the business Personal agent or broker marketing in the local area Listing campaigns and promotions…
It is a fact that some listings will not sell or lease the first time they are put on the market. It is a common problem that can evolve from a number of issues. That being said, these listings do have some future opportunity for you as the local agent or broker if you choose…
Putting plenty of property ‘sale’ and ‘lease’ signboards into your local area will help your commercial real estate business. That is both for you as an individual agent and also for your brokerage. Most of the property enquiry coming in to a brokerage today will always be locally orientated or generated. The signboards can help…
When it comes to marketing and leasing any commercial property investment, you can undertake plenty of preparation when it comes to formulating the correct property promotion and advertising content. Understand your target market, the property, the client, and the prevailing market conditions. Frame your property advertising accordingly to attract the best levels of enquiry and…
A top quality listing should be comprehensively promoted and especially so when the property is located in a large city or town. That single requirement needs special planning and consideration. Don’t rush into a property marketing campaign without a degree of planning. Make the right choices when it comes to advertising your property so that…
In today’s commercial real estate industry, every agent should strive to stand out in their market place as the dominant agent within a property type and location. That is why property specialisation is an important part of growing market share. It is difficult for any agent to achieve dominance across a number of different market…
Today you will as an agent come across all types of industrial properties from a listing viewpoint. Some will be better than others when it comes to attracting buyers and tenants. Be very careful when devoting time as an agent to listing ‘special purpose’ industrial properties. That type of property is likely to have limited…
There are plenty of things to be learned by and through target marketing in commercial real estate brokerage. Certain types of properties, improvements, services, and amenities will be on the ‘top of the list’ when it comes to attracting buyers and tenants; the newer property developments are also likely to have the abundance of enquiry…
We like Commercial Real Estate and hope you do too! Join us here for free resources and updates for agents & brokers worldwide.
We will never share your information.
