A Complete Package of Listing Skills for Agents Today
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A Complete Package of Listing Skills for Agents Today

When you have a property listing to promote, structure a comprehensive campaign that covers all the bases of enquiry in your location. Package your listing skills to attract the best enquiry levels. Expect that all properties will be ‘marketable’ and that there will be buyers to be found. In any property market or economy, there…

How Marketing Suspense is Easy to Create in Commercial Real Estate Brokerage

How Marketing Suspense is Easy to Create in Commercial Real Estate Brokerage

Attracting people and interest to a property marketing campaign is critical.  In sales and leasing, the rules are the same.  There are plenty of listings on the market at any time, so your listings must stand out as part of a directed and timed campaign. Before going further here on the topic, understand the differences…

Achieve Better Listing Results with These Eight Marketing Strategies

Achieve Better Listing Results with These Eight Marketing Strategies

In today’s commercial and retail property market there are big shifts and changes to the marketing of listings; strategies are required to encourage more enquiries, inspections and transactions.   Sales and lease transactions are largely started in the first instance through a buyer or tenant getting information from the internet.  They are then fully informed…

Commercial Brokerage – How to Convert Plenty of Vendor Paid Marketing Monies

Commercial Brokerage – How to Convert Plenty of Vendor Paid Marketing Monies

In commercial brokerage, the monies that you raise from the client as part of the listing process are very important to the result that both you and the client seek.  Sure, you can list a property without marketing funds, but the momentum with inspections and inquiries will be lower.  A poorly promoted property will stay…

How to Get Paid for Marketing Commercial Property
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How to Get Paid for Marketing Commercial Property

Every good quality commercial investment property should be specifically marketed to targeted groups of investors or business owners with a vendor-paid promotional campaign.  Some agents struggle with the listing pitch process and can’t convert the client to accept that funding fact.  It is important to remember here that our clients as property owners, must pay…

The 5 Essential Fundamentals of Commercial Real Estate Marketing

The 5 Essential Fundamentals of Commercial Real Estate Marketing

When you have listed a commercial property for sale or for lease, the marketing process will be critical to the outcomes that you achieve. When you have a good property to sell or to lease, the message has to reach the target market effectively and directly; that’s your job. The tools that you use in…

Ways to Establish a Niche Marketing Campaign in Commercial Property

Ways to Establish a Niche Marketing Campaign in Commercial Property

In commercial real estate brokerage, you can and should focus your prospecting and marketing efforts specifically within a niche segment of investors and business owners. You do need to work with both groups given that they are impacted by property change and churn. (N.B. these ideas are also sent out to regularly to our friends…