When you promote a commercial property for sale or lease, do so to a plan and a strategy. Build the suspense and the momentum in your marketing campaign so you are pulling in more people and inspection opportunities. You only really have ‘one shot’ at creating real marketing momentum, so everything that you do has…
Like it or not some commercial properties will not sell easily. You could say that ‘everything sells at a price’ and whilst that is a generally true statement, there are usually some common good reasons for a lack of property sale or a slow sale. What typically happens? All too often you see a client…
A real estate broker that overlooks the importance of branding in their marketing will have difficulties in attracting and keeping both clients and new business. The brokerage brand supports the marketing process; that being said the brand itself comes in across a number of levels of client and customer interaction. You are also part of…
When you are looking for new listings in commercial real estate brokerage, the prospecting model that you implement should include a number of things, one of which is direct mail. That being said, the direct mail process is a cost and strategy to be managed. There is no point putting out hundreds of letters hoping…
In commercial real estate sales or investment sales, make sure that you are freshening up the listing stock frequently. There are so many other listings on the market at the same time that you simply cannot let any exclusively listed property just ‘sit around’ without a refresh on advertising and marketing content. So what do…
When placing a property listing on the Internet for promotion (that is in the industry portals and on your website), the main focus should be to create engagement from and with the target audience. A property for sale or for lease when advertised online should specifically be focusing on the target audience of buyers or…
Every commercial or retail property that is taken to the market for sales or lease will have some variables to be understood and optimised. Some properties will also have factors of weakness to be addressed prior to the commencement of the marketing campaign. It is a fact that the packaging of a listing will help…
When it comes to selling or leasing a commercial or retail property, the marketing process needs to be carefully considered and focused towards the beginning of the campaign. The first four weeks of any marketing campaign will be the most important. During that time you should attract the right people to the property and the…
In commercial real estate agency, the properties that you convert to exclusive listings should be directly marketed to a target audience within the business community and or property investors. The exclusive listing process is far more successful in this way, when it comes to achieving a successful sale or a lease for our clients. When…
The internet is now a significant part of the commercial real estate business. Agents and salespeople should not take it for granted but use it productively and professionally. There are special things that can be done to attract personal profile and listing relevance on the internet. So what do most agents do on the internet? …
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