How do you connect with your clients and prospects now? Are you using all the ‘channels’ of communication at your disposal? Don’t forget the traditional ways of communicating with people and most particularly the sending of letters. Yes, I know there are emails today, but letters still have a ‘strategic place’ in commercial real estate…
Prospecting letters are useful in commercial real estate brokerage, but in a stand-alone analysis they do not work very well solely in generating new business. They are time consuming and costly. Conversion numbers are low when you simply look at marketing letters sent with no other interaction with prospects and clients. You need to do…
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