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Brokerage

The Real Benefits of Direct Mail Marketing in Commercial Real Estate

How do you connect with your clients and prospects now? Are you using all the ‘channels’ of communication at your disposal? Don’t forget the traditional ways of communicating with people and most particularly the sending of letters. Yes, I know there are emails today, but letters still have a ‘strategic place’ in commercial real estate […]

Sales Prospecting Letter Formula

In commercial real estate brokerage, there are various ways to connect with prospects and clients.  The prospecting letter or sales letter is increasingly effective given that most communications today are via email.  The letters that you send will ‘stand out’ above emails and other general brochures sent to the client or prospect.  So, there is […]

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Brokerage

Direct Mail Marketing Ideas for Commercial Real Estate Brokers

If you are looking to build some reasonable momentum as part of a commercial real estate prospecting process, then direct mail will be something to consider and merge into your business model. In saying that, there are rules to the process; reasonable levels of success can be obtained over time. The concept here is that […]

Effective Strategies for Developing Sales Letters in Commercial Real Estate Brokerage

The idea of direct marketing supported by sales letters and success letters is not unique and it has been around for years.  In saying that, it really does work as part of marketing and prospecting in commercial real estate brokerage. But, you have to do things specifically and professionally.  (NB – you can get our […]

Commercial Real Estate Brokerage Prospecting – Crushing it with Direct Mail Marketing

In commercial real estate brokerage, you need a number of new business processes working at the same time if you are going to attract and convert volumes of new business.  One of those processes should be direct mail. When used in conjunction with telephone prospecting and door knocking, the typical direct mail piece can work […]

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Brokerage

Key Principles to Know About Commercial Real Estate Prospecting Letters

Prospecting letters are useful in commercial real estate brokerage, but in a stand-alone analysis they do not work very well solely in generating new business.  They are time consuming and costly.  Conversion numbers are low when you simply look at marketing letters sent with no other interaction with prospects and clients.  You need to do […]