From Calls to Clients: Mastering Automated Lead Generation
|

From Calls to Clients: Mastering Automated Lead Generation

At its core, commercial real estate is about relationships. Cold calling provides a direct avenue to establish those connections. In today’s podcast, I want to give you a systemised way of getting the process underway in brokerage. How do you win in the real estate business? Think about it. It’s not just about pitching for…

How to Use Telephone Prospecting to Generate More Leads and Sales
|

How to Use Telephone Prospecting to Generate More Leads and Sales

In commercial real estate today, there are plenty of opportunities to find and listings to create. It all comes down to everyone’s ability to develop systems and delve into the opportunities found. Conversations and marketing clarity will support the process for every agent as part of the prospecting activity. When an agent struggles to find…

Commercial Real Estate Brokerage – Why a Collection of Action Targets will Give You Market Traction
|

Commercial Real Estate Brokerage – Why a Collection of Action Targets will Give You Market Traction

Too many commercial real estate brokers and agents just focus on what they have done (or what they want) with commissions.  They look at the end result with very little understanding of what really matters in the middle of the equation.  The commissions will generally come to those agents that take specific actions and refine…

Commercial Real Estate Brokers – Priorities and Rules You Must Stick To

Like it or not, our time in commercial real estate brokerage is pressured in so many ways.  Inbound calls, clients, listings, and team issues evolve every day. If you choose to do the wrong things with your ‘time’ you will be impacting your ability to earn money, commissions and marketing dollars. Everything hinges on just…

Commercial Real Estate Brokers – How to Avoid the Bigger Risks and Low Commissions in Your Career

Like it or not there are some risks in working in commercial real estate brokerage and those risks have something to do with getting results.  You will have heard about ‘risk and reward’, and the two issues go hand in hand as agents and brokers strive to find new business opportunity.  It doesn’t matter what…

A Direct Action Plan for Getting Results in Commercial Real Estate Brokerage Investment Sales

If you work in commercial property investment sales, you will understand the importance of the market segment and the people that you serve within it.  They are typically focused on one main thing, and that is the improvement of the property investment.  How they achieve that outcome can be your services speciality using all of…

The Secrets of Direct Mail Marketing in Commercial Real Estate Brokerage

When you are looking for new listings in commercial real estate brokerage, the prospecting model that you implement should include a number of things, one of which is direct mail.  That being said, the direct mail process is a cost and strategy to be managed. There is no point putting out hundreds of letters hoping…

The Absolute Power of Local Property Information for Commercial Real Estate Brokers
|

The Absolute Power of Local Property Information for Commercial Real Estate Brokers

In commercial real estate brokerage, some agents fail to focus their efforts into a contained area of properties and within a property type.  This then means that they are far too generic when it comes to specific property knowledge and experience; that problem is then it easily seen in a poor quality listing presentation to…