When placing a property listing on the Internet for promotion (that is in the industry portals and on your website), the main focus should be to create engagement from and with the target audience. A property for sale or for lease when advertised online should specifically be focusing on the target audience of buyers or…
If you want to get anywhere in commercial real estate faster, goals are required. They help you as the professional understand where you are headed in the property market and why that is so. Clarity is really important. Let’s say something now about the common experiences of setting these goals. Most agents think that it…
The online world has taken over a large percentage of marketing and branding for commercial real estate agents. Certainly that is the case with listed properties but the process is largely overlooked when it comes to personal marketing. It is time to consider just what you can do for yourself in lifting your brand as…
The process of strategic planning is critical for any commercial real estate agent on a personal basis. It helps define where they will be focusing their efforts in listing and market activities. Things are always changing so you have some market indicators to watch in prices, rents, time on market, and property supply. So, as…
In commercial real estate brokerage at a personal level, it is essential that you develop a territory sales plan. The plan can help you when it comes to market coverage, and developing a competitive edge. It is a fact that if you spread yourself too far within the industry across a broad area, it is…
Are you the best commercial real estate broker in your town or city? Does your image or brand tell that story? These are important questions to those agents and brokers that want to dominate market share. There are many commercial real estate agents in most towns and cities today. Some are better than others. The…
In commercial real estate brokerage, the enemy of many agents is quite likely to be procrastination. That is typically the failure to follow-through on complex and demanding tasks; that is of course the hard work that we need to do. We only have a certain amount of time each year to attract clients, convert listings,…
There are plenty of opportunities for fees in commercial real estate today. To tap into those extra fees, your services need to be specialised and diverse. One client over time can offer you many different levels of commissions and listings. Understand that a sale today can lead to a leasing opportunity in the future. A…
Engagement and accuracy are key factors in pitching for listings in commercial real estate brokerage. Plan your top property presentations so you can convert more clients and build your market share. When you have been a real estate agent or broker for a number of years, your versatility and confidence in a property presentation rise…
In commercial real estate brokerage the agent with the greatest appeal wins the quality listings most of the time. It’s a simple equation that is hard for some agents to fathom; those that do become the top agents in the market. What makes an agent appealing? Try some of these: Comprehensive market coverage to attract…
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