Where are the clients and listings you seek in commercial real estate today? They are out there, waiting to be found. The best way to engage with them is to use the telephone systematically. Cold calling builds bridges of trust and confidence with ‘property-interested people’. Many people in the property market need ideas or solutions…
There are plenty of agents and brokers working in investment sales. If you are one of those, then you should think about how you can position yourself to gain a competitive strength or some ‘leverage’ that helps you attract real estate listings and clients over time. What can you do to ‘get the edge’ in…
There are several lucrative real estate markets to consider in commercial real estate brokerage. Whether you work in sales or leasing, you can choose your niche property market and ‘dive deeply’ into it. Property and business owners will need your help. There is no point in being a ‘generic’ real estate agent. The competition in…
We all know about social media today and its impact in the online world. Some of us use social media in a personal way with friends and acquaintances. That strategy can be comprehensively improved and shaped into commercial real estate brokerage. Your personal profile is not your business profile. The social media strategies that you…
When you are struggling to find new listings in commercial real estate there is generally a simple issue holding back your efforts. Far too many real estate agents blame ‘outside issues’ such as the property market or the competition for difficult listing conditions and low commissions. In many cases those ‘outside issues’ become excuses for…
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