How to Set Your Competitive Position in Brokerage

There are plenty of agents and brokers working in investment sales.  If you are one of those, then you should think about how you can position yourself to gain a competitive strength or some ‘leverage’ that helps you attract real estate listings and clients over time. What can you do to ‘get the edge’ in […]

How to Create Niche Marketing in Commercial Real Estate Brokerage

There are a number of lucrative real estate markets to consider in commercial real estate brokerage.  It doesn’t matter if you work in sales or leasing, you can choose your niche property market and ‘dive deeply’ into it.  There will be property owners and business owners needing your help. There is no point in being […]

Commercial Real Estate Brokers – 4 Better Ways to Make Your Social Media Strategies Work More Effectively

We all know about social media today and its impact in the online world.  Some of us use social media in a personal way with friends and acquaintances.  That strategy can be comprehensively improved and shaped into commercial real estate brokerage.  Your personal profile is not your business profile.  The social media strategies that you […]


Commercial Real Estate Brokers – The Perfect Cure to Fix Slow Listings and Poor Commissions

When you are struggling to find new listings in commercial real estate there is generally a simple issue holding back your efforts.  Far too many real estate agents blame ‘outside issues’ such as the property market or the competition for difficult listing conditions and low commissions.  In many cases those ‘outside issues’ become excuses for […]

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