Sometimes in commercial real estate brokerage, you can be so busy with ‘ordinary prospecting’ that you can forget about ‘referral prospecting’ as a specific idea or strategy. The ‘referral’ process is specific and different, and you can use it daily to build your real estate business. Referral connections are of a higher quality than others;…
In commercial real estate brokerage you will win more business by using the ‘one on one’ marketing approach. By definition that is the direct approach to people that may need your real estate services as an agent. The services can be across sales, leasing, or property management. There are two alternatives in marketing for you…
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