In commercial real estate brokerage there are times when things will become more frustrating and difficult at a personal level. That is certainly the case when it comes to fining new property listings, clients, and sustaining the momentum behind the deals and the negotiations. Everything in commercial real estate stems from the actions and reactions…
As you move through the commercial real estate year, understand the market conditions and the pressures and changes that apply locally. Look for the opportunities, and work with the best clients for the location. (N.B. these ideas are also sent out to regularly to our friends in Commercial Real Estate Online Snapshot to help amplify…
In commercial real estate brokerage, you can and should focus your prospecting and marketing efforts specifically within a niche segment of investors and business owners. You do need to work with both groups given that they are impacted by property change and churn. (N.B. these ideas are also sent out to regularly to our friends…
The closer you get to your commercial real estate clients, the better it is for you in understanding their property or business frustrations and issues. You can then be the property solution provider that they need at the right time and in the right way. (N.B. these ideas are also sent out to regularly to…
Every successful sales outcome in commercial real estate today can be turned into and used as a marketing opportunity to attract more listings over time. When you sell something successfully, tell the market about it. When you list to something locally, again, you should take the time to tell the property market about it. When…
In commercial real estate brokerage and particularly investment sales, the sales and marketing process must align in every way possible. The investors that we serve will be attracted by specific marketing efforts and by the top agents driving that process. You can generate more listings from good sales marketing directed at target audiences. Look at…
Commercial real estate brokerage will always be competitive and somewhat challenging, however there are the opportunities up for the taking in most towns or cities. Be aware of the changes in the marketplace and how you can position yourself competitively and specifically within the property types. Look for the things that have the opportunities. Link…
In commercial real estate brokerage today the opportunities are significant and real for those agents and brokers prepared to commit to the process of prospecting, marketing, negotiating, and professional skill development. See the future for what it is in your local area, and understand the local property market for what it can provide to you…
What does a key account look like and act like in commercial real estate brokerage? That is an important question that every broker and agent must have an answer for. The elements of a key account will differ across locations and within your brokerage, but you must know what this special client looks like and…
It has always been known that a sales team effort rather than an individual effort in commercial real estate brokerage will produce better results in both listings and commissions. The entire team can cover off on a complete area of properties and a number of property types. It directly follows that the client base and…
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