Commercial Real Estate Training Worldwide

Tag: shopping mall marketing

Marketing Tips for Shopping Centers Today

Post author By John Highman
Post date October 7, 2013

The shopping centre marketing process is quite specific and will help the property and the tenants attract more ongoing business. Every successful shopping centre should have an established marketing program for each trading year. That marketing program should be merged into the business plan for the property, together with the necessary costs and campaign commitments. […]

Tags attract customers, property marketing, Retail Property Leasing, Retail Property Management, retail shopping center manager, shopping center marketing, shopping center performance, Shopping Centre Management, shopping mall marketing, tenant marketing, tenant mix

Resilient Shopping Center Marketing Builds Better Sales

Post author By John Highman
Post date August 6, 2013

The process of marketing a retail shopping centre today needs to be well considered and planned. Every year the plan needs to be reviewed and upgraded for the pressures of the market and the tenancy mix. The plan modification should occur as part of the business plan upgrade for the tenancy mix and the landlord. […]

Tags better sales, better tenants, Commercial Property Agency Best Practice, marketing focus, more customers, retail mall marketing, Retail Property Leasing, Retail Property Management, Retail Property Sales, shopping center marketing, Shopping Centre Management, shopping mall marketing

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