When you consider your town or city, there will be zones allocated to you as a broker or agent, and those zones will be for generating specific new business in commercial real estate sales or leasing. The zone or territory doesn’t need to be too big, but it does need to contain reasonable levels of…
Real estate and property brokerage today is competitive, and commercial property is no different. The levels of brokerage competition around in any town or city will push you to the limits, especially when you are pitching for a listing or a client. Sometimes there is a temptation to offer discounts or incentives to clients to…
In commercial real estate brokerage it is good to have a marketing system at a personal level that is relatively automatic. Ideally that is something you do of a promotional nature that you do not have to spend too much time working on each week. It should also be something that will spread the word…
You don’t have to spend a lot of money when it comes to commercial real estate advertising and marketing. There are many marketing tools and strategies that are simple to use and cost effective. Before going too much further, it should be said that there are two sides to the marketing equation. Firstly there is…
The longer you stay in the commercial real estate industry as an agent or broker, you will find yourself ‘starting over again’ in a number of different ways and at different times. It could be that you are moving offices, changing territory location, perhaps there have been internal brokerage changes, or you have taken a…
Let’s say you are starting up in an area or a town or city as a commercial real estate agent or broker. It is a wise strategy to focus down on a property type within your location so you can build your real estate business more effectively and directly. Some agents do things the ‘wrong…
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