Working in a niche market gives agents a competitive advantage. It allows them to anticipate industry trends, identify developing possibilities, and capitalise on untapped potential. Niche markets also have an excellent social media marketing point of difference for agents to explore. Agents may accomplish sales successes and consolidate their place as real estate industry leaders…
Social media activities in commercial real estate are beneficial for agents. Still, they should never be at the ‘top of the list’ when generating new business for brokers. Be careful with the marketing approach, as social media activities represent only a C-class prospecting channel of opportunity. Most new business you can generate as an agent…
Many real estate people talk about social media today, and many agents use it as part of their overall marketing strategy. Some facts about social media should be respected regarding commercial and retail property. Let’s do some comparisons to explain the strategy. In residential real estate, social media channels work well; that is not the…
There are many things that you can do with social media today. That says that you can involve and use your social media channels with commercial real estate brokerage across sales, leasing, and Property Management. Where do you start? You can boost your business and also your client engagement strategies when it comes to social…
The online part of ‘promotion’ in commercial real estate brokerage is unique. You have two directions to take here; firstly, that of your listings, and secondly your personal profile; you should have both active always. (NB – you can learn about commercial real estate brokerage strategies here) Create a marketing plan for each aspect of…
In commercial real estate brokerage, you want your prospects to remember you at the right time when they need property help. That is the time when they need help with sales leasing or property management activity. Get more broker tips here. So what do you want? You want them to call you as the specialist…
Social media has its place and its use in commercial real estate brokerage. That being said, there are some things you should know about using the ‘social tools’ so that you can avoid some common mistakes and errors. All of the well-established common social media tools such as Facebook, and LinkedIn are built on internet…
Social media alternatives are always available to brokers and agents. The online marketing process and the client contact that you embark on can be enhanced by social media. Over time you can build a large online marketing process that integrates well into your business activities. The secret to making the online social media strategy work…
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