Now that most people in commercial real estate are working from home, the value of online marketing and social media lifts. It is a good idea to consider how you can post material online into your media channels. Here are some times to consider posting your online material for greater effect. NOTE: If you want…
In commercial real estate and brokerage activity, your brand should support your efforts in the property business and the local industry. Your brand is both that portrayed for the brokerage and for yourself. Those brand elements have to be strengthened and consistent if you want to create churn and change in property listings and client…
We all know about social media today and its impact in the online world. Some of us use social media in a personal way with friends and acquaintances. That strategy can be comprehensively improved and shaped into commercial real estate brokerage. Your personal profile is not your business profile. The social media strategies that you…
With all the technology tools that we have available in commercial real estate brokerage today, there can be some confusion on just how we should use social media. In a few words the idea of using social media marketing in our property industry is good albeit that it is a specific process that requires planning…
So many commercial real estate agents and brokers struggle with website and internet marketing. They just don’t know what to do with their website other than list properties for sale and or lease. Given that most agents do the same thing, there is nothing of consequence to make an individual brokerage site stand out. The…
You don’t have to spend a lot of money when it comes to commercial real estate advertising and marketing. There are many marketing tools and strategies that are simple to use and cost effective. Before going too much further, it should be said that there are two sides to the marketing equation. Firstly there is…
In commercial real estate sales or investment sales, make sure that you are freshening up the listing stock frequently. There are so many other listings on the market at the same time that you simply cannot let any exclusively listed property just ‘sit around’ without a refresh on advertising and marketing content. So what do…
Today as commercial real estate brokers there are plenty of opportunities for us to grow market share and deal opportunities through the use of technology. There are many tools to help us with the process of marketing, negotiation, and communication. So the message here is quite clear; your marketing process as an agent or a…
When you work as a commercial real estate agent, the mass marketing approach will help you with spreading the message about the property listing, and also your professional skills. That being said, it is still necessary to attract and create ‘face to face’ meetings with the right property decision makers from the local area. So…
There are two types of marketing in commercial real estate. They are mass marketing and micro marketing; they both have a place and a use. Real Estate Agents can and should use both. Meet the People Before I talk too much about mass marketing as a business tool for real estate agents and brokers, it…
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