When property owners and business owners move on a property matter, they are frequently dealing with a few pressures and decisions at a personal level. They need help. We are the right people to provide that ‘pressure relief’. At the top of the ‘pressure’ list will always be price and promotion, so our job as…
Your commercial real estate listing presentation should be refined and improved over time. Given that many listing opportunities are highly competitive, your listing pitch and presentation needs to be of the highest quality and of the greatest relevance. Most clients and prospects today will do their research as part of inviting you to a listing…
In commercial real estate today the adverts that you create and publish should be special and unique to the location and the property type. You really only have one chance at pulling in the interest of the reader to your property listing in your target market. (N.B. these ideas are also sent out to regularly…
In commercial real estate sales and leasing, you must be prepared to provide the best information possible in your client presentation and listing pitch. You may only have a short period of time to convince the client that you are the best solution for their property challenge. You must ‘cash in’ and convert. Top agents…
Some commercial property listings stay on the market for too long. They are promoted poorly or inadequately. The end result is something that just about every potential buyer or tenant has heard about. So why is the property still on the market anyway? What’s the issues? Most stale or ‘dead’ listings are created by a…
Like it or not some commercial properties will not sell easily. You could say that ‘everything sells at a price’ and whilst that is a generally true statement, there are usually some common good reasons for a lack of property sale or a slow sale. What typically happens? All too often you see a client…
When you take on a property listing to sell or lease, there are a number of things to explore and investigate. Some properties are complex and others are simple, so you have to see the property for what it is, do the investigations, and then decide how you can handle the listing effectively and directly…
In commercial real estate brokerage you can make plenty of mistakes with marketing and promotion unless you are very specific when it comes to the strengths and the opportunities of the market as you see them. Use the strengths and the opportunities of the property market to set your real estate brokerage marketing objectives for…
So you have been asked to list and sell or lease a commercial investment property. What are the ‘favorable’ physical conditions for that listing and the property market that will help you drive inquiry? You can use those ‘favorable’ physical conditions as part of your listing pitch and presentation. Strengths Analysis of the Property To…
In commercial real estate brokerage your reputation is everything. You have to build it and also protect it if you want more listings and clients. Far too many agents ‘live’ inside the brokerage brand without making much of a brand for themselves in their location. Brand management and the marketing of the personal brand that…
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