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Marketing Videos

How to Use the Business Telephone Book for Prospecting

How can you find new business today in commercial real estate? There are plenty of ways to prospect for new business. You have two main choices to make in doing that. Are you going to canvass property owners/investors, or are you going to canvass local business owners? Either way, you can create a lot of […]

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Brokerage

How You Can Improve Cold Calling in One Day in Commercial Real Estate Brokerage

There are simple things that you can do in making successful commercial real estate cold calls.   Your success rate evolves almost entirely around your skills and conversational ability in making prospecting calls.  Understand the property market for what it is, know your targeted groups of people, and then start making your calls. In this audio […]

Commercial Real Estate Brokers – A Short List of Essential Cold Calling Strategies

Like it or not, the cold calling process in commercial real estate brokerage is really important if you want to drive more new business consistently over time.  The same rules apply to sales, leasing, and property management.  Sure, there are other things that you can do to attract enquiry, but the process of making lots […]

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