In commercial real estate today, the marketing funds you convert with every listing will significantly help you in the overall conversion to a transaction. Therefore, the best agents in the market can confidently and regularly convert vendor paid marketing funds as part of the listing process. If you want to grow your real estate market…
When you have a property to lease or sell, the way in which you approach that will be greatly enhanced with vendor paid marketing funds. Getting the message out about the property, its improvements, and the features of the sale or lease is just so important. Today, in this podcast, John Highman shares six strategies…
You can waste a lot of time in commercial real estate if you do not focus most of your efforts on the things that matter. Career results matter in a constant way for all brokers and agents. Priorities at a personal level are foundational in getting results. Those priorities should be directed to the things…
If you want to win more business, listings, and clients in commercial real estate, then you should implement a ‘farming’ process where you can cultivate relationships with the right people and across the right property types. Some of those relationships take months if not years to bring in the results, so establish the process of…
If you want to get anywhere in commercial real estate brokerage today, you need to know how to pitch for a listing, present to a client, and convert vendor paid marketing funds. The best way to do that is to focus on exclusive control of your listing stock. In that way you can spend more…
In commercial brokerage, the monies that you raise from the client as part of the listing process are very important to the result that both you and the client seek. Sure, you can list a property without marketing funds, but the momentum with inspections and inquiries will be lower. A poorly promoted property will stay…
The marketing process in commercial real estate today is critical in so many different ways. Treat the topic with care, specialization, and professionalism. Your career success evolves around marketing and the many variations of that. So why worry so much about promotion and marketing? You can and should be promoting yourself and your exclusive…
With any new leasing or sales listing in commercial real estate brokerage, you should ask for and convert marketing funds paid by the vendor. It is a known fact that the best agents in the industry are those that convert the larger amounts of vendor paid marketing. So the message here is clear if you…
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