Making cold calls can be and most likely is the most challenging aspect of commercial real estate brokerage. Connecting with new people requires a mindset and a systematic approach. It is perhaps the fastest way to grow your real estate business and yet also the most frustrating, given the level of discipline and drive required at a personal level.
To make things easier, in this chart you can see the 5 most important elements of organisation when establishing your call contact system in sales, leasing, or property management. Use it to get the base elements of prospecting under control. Importantly you can then track and measure your progress in each of the groups.