There are a number of ways to find new clients and listing leads in commercial real estate. At the top of the list will always be cold calling as part of a prospecting model. It is the most efficient way of connecting with a lot of new people in a location.
Many agents struggle with the process then soon drop the momentum because they are not prepared or committed to making it work. Many agents dislike the suggestion of making outbound calls to new people. They haven’t got the mindset sorted to build the process.
That is an amazing opportunity for those of us that know how to make the calls and do so every day. It’s that simple.