The Moment of Truth in Commercial Real Estate Brokerage

In commercial real estate brokerage, lots of things matter, but some more than others. There is a ‘moment of truth’ that many people come across eventually. In this article, you can see if you have reached that turning-point, and determine what you can do about it.

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You could say it is all about ‘business generation’. But there is more to it than that and particularly so with systems. Where can you start your ‘business generation process’?   What does it look like? How does it work? The best place to start is connecting with people on a street by street and business by business basis.  In that way, you will find plenty of people to talk to.

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Your turning point in brokerage today.

Put people at the centre of your real estate business. Make it a habit to connect with more people in a consistent and ongoing what. Conversations lead to opportunities over time, so start talking to people.

The only side issue that arises here is how you track your conversations and your connections because there are lots of them.  Stay organized in all that you do by using a special tracking process spreadsheet or database. Ongoing contact is a key part of real estate business generation.

A Turning Point for You…..

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