In commercial real estate brokerage, there are some important people to contact as part of a cold calling system of ongoing contact. In this chart by John Highman, you can get plenty of good call results by sticking to these groups of people as prospects in your real estate business. Decide how you will approach them and what you will say. Make every call interesting and connecting. Show professionalism in your ongoing cold call activities.
So, the message here is that you can split up your market place into these groups of people and track your call progress through a simple database. Don’t make the situation or system too complicated.