Every listing in commercial real estate is an opportunity. The marketing campaign that you choose and the method of sale in each case are elements that are so important to the results that you seek as an agent for your clients.
To get better sales results in brokerage, every listing and marketing campaign should be optimised to a planned and strategic approach.
Think about your last listing. What are the property’s strengths and weaknesses? What is the client looking to do with the sale? Is it a property change, upgrade, or downgrade? The answers will help you with the sale strategy and the marketing campaign.
The Key Cycle to Property Ownership
The property market frequently changes, and that is a good thing. However, the sentiment of purchase and sale also varies between buyers and sellers. Know the location, the property type, and the economic cycle of the regional economy.
There will also be some factors that impact property change and churn, such as the levels of business success locally, the supply and demand factors, and the availability of finance.
What Significant Strategies Can be Changed?
As real estate agents, we cannot change the elements of the property market. However, we can adjust our marketing efforts. That will then support the market’s buyers and sellers and the aspects of existing market conditions.
Given the elements of the property market today, we can always offer the best marketing and sales services. Change in churn in the property market is good and healthy for a vibrant inquiry base and profile of property values.
Improving Brokerage Sales
Here are some ideas to help you get better brokerage sales results with the properties you list over the coming 12 months.
Maintain a detailed and up-to-date database for seller and buyer inquiries. As you capture the data in each case, categorised the data into budgets, locations, and property types.
That simple process of data breakdown will allow you to put together transactions and people off-market or as the property opportunities exist.
Media Results Today
Assess the results you get from the media and marketing channels you use now with every exclusive listing campaign.
Some media channels and property types will be getting better levels of inquiry. Understand the reasons for that, and identify any elements of property promotion that can be repeated with other listings and at different times.
Identify Changes in the Market
Recognising that the property market frequently changes through the year and year to year, we are specialists who can provide marketing solutions to sell any property in any market.
That requires a strategic approach on the agent’s part and solid recommendations to the client regarding the promotion alternatives and the target audience.
Ensure that you have identified the target audience distinctly and provide the strategies of connection each media channel can deliver throughout the promotional campaign.
Strengths and Weaknesses Review
Identify the strengths and weaknesses of the property as part of the listing process.
Those strengths and weaknesses will have an impact on the method of sale and the method of inspection. Some weaknesses with a property can be removed before any sale activity.
It doesn’t matter what the property market is doing today, but it does matter what you do in it. That is with your clients and your listings from a promotional sales perspective. Every commercial real estate listing is an opportunity to be opened up. Get the real estate message out every day.
The marketing campaign you select and the method of sale in each case are critical to the results you seek as an agent for your clients. Put the message out there regards the property and its opportunities.
Know the Facts About Every Property
Every campaign in brokerage should be optimised to a planned and strategic approach to achieve better sales results.
Consider your previous listing. What are the property’s advantages and disadvantages? What is the client hoping to gain from the sale? Is it a property upgrade, downgrade, or change? The responses will assist you with your sales strategy and marketing campaign.
A Strategic Real Estate Approach
So, some things can be done today with every listing. We cannot change the property market, but we can change our strategic approach, target audience, and negotiation strategies for any property listing.
Incorporate those elements into your real estate presentation processes and your client connections. Show the client how you will reach the market segments today to get more enquiries and better inspections.