Like it or not, every agent or broker must have an enquiry generation system that opens up the potential of a listing with many inspections, offers, and property conversions. I say it’s a system because it’s a personal way of approaching the market and the issues that are going on locally. Without such a system,…
In commercial real estate your property market will hopefully be all around you and your team. You will be splitting that territory up into precincts and property types for the required focus. In only that way can you correctly and completely cover the available listing stock. The agents that struggle in the industry are usually…
There is no point in being commonplace and ‘ordinary’ as a broker or agent in commercial real estate brokerage today. The competition will ‘walk all over you’, then take your listings and your clients. The generic agent doesn’t attract much business, retain it, or convert it. You have to be the best solution for the…
In commercial real estate brokerage today, the signboard coverage that you create for yourself on locally listed properties will always assist in growth of market share. It is perhaps a ‘traditional’ approach to marketing property, but it really works and cannot be ignored. The signboard is still a powerful marketing tool in brokerage. The agents…
In commercial real estate brokerage today, your brand is twofold and highly important. Firstly, you have the brand relating to the business that you work for, and secondly, you have the image associated with your personal efforts and client base. In simple terms, you need to successfully consolidate your property business message on both platforms…
In commercial real estate brokerage you can make plenty of mistakes with marketing and promotion unless you are very specific when it comes to the strengths and the opportunities of the market as you see them. Use the strengths and the opportunities of the property market to set your real estate brokerage marketing objectives for…
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