Commercial Real Estate Marketing Skills Resources by John Highman
When you, as a real estate agent, present your ideas to a client about their property, you should consider certain things to get the best results. Other agents are likely also chasing the same property and client simultaneously. So what can you do? Your message and recommendations must stand out as the best in many…
Cold calling in real estate can often feel daunting, as it is a skill and a discipline that all agents must practice and improve. It remains one of the most powerful tools for agents looking to build their client base and establish meaningful connections. Imagine picking up the phone, dialling a number, and engaging in…
Motivation is crucial for commercial real estate agents to achieve success. It fuels their efforts in prospecting, which is essential for establishing a solid portfolio of clients. This process involves actively seeking and connecting with potential clients, requiring strong self-motivation due to cold calling, networking, and market research. Without this driving force, agents may struggle…
In the fast-paced and competitive world of commercial real estate, success doesn’t come by chance. It requires a blend of strategic planning, consistent effort, and a keen understanding of the market at the agent level. The facts to watch in commercial real estate sales are prices, supply and demand, enquiry, and the best sale methods….
Today’s Internet offers plenty of online promotional strategies and tools to ensure you comprehensively cover your target market with any commercial real estate listing. Consider the facts about every listing before you choose the marketing tools and channels that can work for you. The big focus in promoting any property should always be defining the…
As an agent in commercial real estate, there are plenty of things to do every day. Some would say there are too many things, and it is easy to get distracted because of that. Let’s take prospecting for clients as an example. How much prospecting for new clients did you do yesterday? Could you have…
At its core, commercial real estate is about relationships. Cold calling provides a direct avenue to establish those connections. In today’s podcast, I want to give you a systemised way of getting the process underway in brokerage. How do you win in the real estate business? Think about it. It’s not just about pitching for…
There are many marketing channels to use in commercial real estate today. Whether you are selling or leasing commercial real estate, many media channels are available. The question is, what are the best promotional channels that will pull in the enquiry? The heart of your marketing strategy should be crafting a compelling message that captures…
Online website portals are not just a part of but a driving force in the commercial real estate market. They attract many enquiries from potential buyers or leasers, making their incorporation into property marketing campaigns necessary for agents and investors. This comprehensive integration carefully considers media choices, campaign strategies, advertising layout, and promotional messages. Understanding…
Every commercial, industrial, or retail investment property will have differences and enhancements worth describing and displaying during a property inspection. This suggests that every agent should carefully consider the strengths and weaknesses of each investment property before conducting an inspection tour with prospective buyers. Once you’ve identified a potential buyer for the property, it’s time…
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