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Marketing

What You Must Know Before Negotiating Anything

In commercial real estate sales and leasing today, it’s reasonable to expect some things to go wrong within a transaction, so as an agent, stay committed to the deal throughout the entire inspection, negotiation, and closing process. When you think a deal is done, there are still likely to be a number of outstanding issues […]

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Marketing

An Easy System for Listing Opportunities

How can you create more listing opportunities in commercial real estate today? It is a changing market but one that is likely to open up considerably over the next 12 months as investors seek and find ways of growing their portfolios. So you need a plan for brokerage right now. Don’t just think about commercial […]

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Marketing Team

Negotiate Better Listing Commissions

If you are in the business of providing specialised sales and leasing services to commercial property investors and landlords, you will need to be well-versed in commission negotiations as well as commission standards for your location. Unreasonably large numbers of agents believe that they must discount their commission in order to secure the listing. Nothing could […]

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Brokerage Marketing

How to Identify and Work with VIP Clients

Top VIP clients in commercial real estate are typically those who own high-quality properties in desirable locations. They are good clients to have and to maintain relationships with. Even so, you will discover that gaining their trust and attention will take some time. In addition, you will be competing against other agents with different marketing packages and […]

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Marketing

Three Listing Conversion Strategies for Agents

Is your property market competitive? It is very easy to cut corners and give in to the pressures of the client and their requests for “special deals” when listing commercial, industrial, or retail property for sale or lease. This client ‘pressure’ is especially true when the property is being listed for the first time. Don’t […]

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Marketing

Local Area Marketing Chart for Listing Agents

It’s time to look at your marketing and who you are connecting with across your territory. This local area marketing chart will help you greatly find and connect with the groups of people that can need your help. Every marketing campaign should in some way have as its ultimate goal the generation of interest from […]