Commercial Real Estate Marketing Skills Resources by John Highman
Online website portals are not just a part of but a driving force in the commercial real estate market. They attract many enquiries from potential buyers or leasers, making their incorporation into property marketing campaigns necessary for agents and investors. This comprehensive integration carefully considers media choices, campaign strategies, advertising layout, and promotional messages. Understanding…
Every commercial, industrial, or retail investment property will have differences and enhancements worth describing and displaying during a property inspection. This suggests that every agent should carefully consider the strengths and weaknesses of each investment property before conducting an inspection tour with prospective buyers. Once you’ve identified a potential buyer for the property, it’s time…
Distressed properties are sold for various reasons, occurring more frequently in a changing market. Those distressed properties are out there for you to find and work on in a property market like this. Why is this important? They are a good source of listing activity for commercial real estate agents. When the property market is…
Amidst the ever-changing property market, a plethora of property investment opportunities are consistently available. This market cycle, which typically repeats every five to seven years, is not a hurdle but a strategic advantage that commercial real estate agents and property investors can leverage. This understanding empowers them to participate, purchase, and sell properties at the…
When listing a commercial property for sale today, some strategies and considerations can improve your outcomes in the timing of the property sale and the eventual price. Clients engage us as agents to sell their property based on our skills, market coverage, and marketing message. By focusing on those three factors, you can always build…
As a commercial real estate agent, you can work on and attract new transactions in any property market, primarily sales or leasing-related. How does that happen? There is a relationship around which to build your real estate business. There are groups of people to connect with as part of your agent activities. It’s all about…
If you are a commercial real estate agent, you understand how critical it is to impress potential clients with a professional and persuasive listing presentation. A listing presentation allows you to demonstrate your skills, market knowledge, and marketing approach to the property owner, convincing them that you are the best person to sell their commercial…
In today’s fiercely competitive commercial real estate landscape, achieving sales victories and capturing market share requires more than industry knowledge and transactional skills. It demands a strategic approach that encompasses proactive prospecting for new business and cultivating a compelling personal brand. In this first instalment of our three-part video series, we delve into these pivotal…
In the competitive world of commercial real estate brokerage, mastering the art of cold calling is not an option but a must. This tried-and-true method is still one of the most effective ways to prospect, build relationships, and eventually close deals in the industry. This podcast episode discusses the importance of cold calling and the…
Social media activities in commercial real estate are beneficial for agents. Still, they should never be at the ‘top of the list’ when generating new business for brokers. Be careful with the marketing approach, as social media activities represent only a C-class prospecting channel of opportunity. Most new business you can generate as an agent…
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