Commercial Real Estate Marketing Skills Resources by John Highman
In the highly competitive world of commercial real estate, capturing attention is crucial. There are plenty of agents in your location looking to connect with clients and boost their inquiry. So what can you do with that? This is where your choice of the most suitable sales method becomes essential. As a commercial real estate…
In today’s competitive commercial real estate market, location-based prospecting is one of the most influential and effective strategies for building a robust pipeline of leads and securing quality listings. By systematically operating within a defined geographic area, agents can uncover hidden opportunities, forge stronger local relationships, and position themselves as market experts. In this podcast…
Leases form the foundation of a commercial investment property’s value, attraction, and potential for a buyer of investment property. As the real estate agent, you have the foundation for establishing an effective property marketing and sales strategy when you identify a property’s current and potential income streams and, as part of that, then look at…
Cold calling can be intimidating, particularly in the competitive commercial real estate brokerage industry. However, learning this talent is critical for connecting with future clients and discovering fresh listings. It is one of the first things any agent should learn and refine over time. An effective cold-calling script builds confidence and prepares the groundwork for…
When you, as a real estate agent, present your ideas to a client about their property, you should consider certain things to get the best results. Other agents are likely also chasing the same property and client simultaneously. So what can you do? Your message and recommendations must stand out as the best in many…
Cold calling in real estate can often feel daunting, as it is a skill and a discipline that all agents must practice and improve. It remains one of the most powerful tools for agents looking to build their client base and establish meaningful connections. Imagine picking up the phone, dialling a number, and engaging in…
Motivation is crucial for commercial real estate agents to achieve success. It fuels their efforts in prospecting, which is essential for establishing a solid portfolio of clients. This process involves actively seeking and connecting with potential clients, requiring strong self-motivation due to cold calling, networking, and market research. Without this driving force, agents may struggle…
In the fast-paced and competitive world of commercial real estate, success doesn’t come by chance. It requires a blend of strategic planning, consistent effort, and a keen understanding of the market at the agent level. The facts to watch in commercial real estate sales are prices, supply and demand, enquiry, and the best sale methods….
Today’s Internet offers plenty of online promotional strategies and tools to ensure you comprehensively cover your target market with any commercial real estate listing. Consider the facts about every listing before you choose the marketing tools and channels that can work for you. The big focus in promoting any property should always be defining the…
As an agent in commercial real estate, there are plenty of things to do every day. Some would say there are too many things, and it is easy to get distracted because of that. Let’s take prospecting for clients as an example. How much prospecting for new clients did you do yesterday? Could you have…
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