Marketing Investment Properties: Best Practices for generating interest

Amidst the ever-changing property market, a plethora of property investment opportunities are consistently available. This market cycle, which typically repeats every five to seven years, is not a hurdle but a strategic advantage that commercial real estate agents and property investors can leverage.

This understanding empowers them to participate, purchase, and sell properties at the most opportune times, making them feel knowledgeable and in control.

Regarding real estate, change is not a hurdle but a strategic advantage for investors seeking new opportunities. Your media choices and targeted marketing approach are not just pivotal; they are the key to success if you’re preparing to list a new property.

The goal is to pique the interest of qualified buyers who can purchase in the current real estate cycle, instilling confidence in your marketing strategies.

today’s property market trends

The property market is always active, so it is time to consider how to find listings and property sale situations. It is time to consider how to create the best levels of interest in any property listing before going to market. Here are some ideas for that.

1. target investors and preferences

Identify target investor demographics and preferences for the current property cycle. Some investors can be selectively active and want to be in this property cycle. That is why you categorise people as you talk to them through a cold-calling process on a regular daily cycle.

The data capture process includes locations, price ranges, property types, and property values. When done effectively, this allows you to match people to property situations as listings arise. As you talk to more people, those listings will evolve in the location and across the property categories.

2. comparable properties and local situations

Analyse comparable properties and recent transactions at the location. Why are people buying and selling property today within a given area? This will provide you with some ideas for listing presentations and setting property values or indicative price ranges.

The sellers of property are typically optimistic when it comes to price ranges and negotiating contracts. You will need a good list of comparable properties In the location to support marketing methods, target buyers, and negotiation ranges. An overpriced property will soon become a style in a changing market.

Many sellers think that prices typically increase over time and that their property is worth ‘more’. That is not always the case; top agents usually have a list of trends and statistics to support comparable property market evidence. Be prepared to counter the inflated seller’s price requests.

3. online marketing channel choices

The online marketing channels and portals will always be highly effective when promoting any property type and location listing. This then says that the location and the property type must be featured as keywords in the advertising layout and design.

Recognise that every property will have feature points to use as keywords in the listing portals. Many listing portals will have keyword search facilities for agents to use as they design listing marketing campaigns.

Research the keywords before you start the promotional process. This will also help you define the target market specifically and locally who may be interested in the property type.

4. Search engine optimization

Property listings can be optimised for search engine visibility. You can purchase priority listing space at a premium and use professional photographs to enhance the detail of the advertising layout.

When the property listing is loaded to the portals, you can then merge the listing into any social media platforms and protocols that you have active. Most social media has a place in real estate marketing, but it is still not the best way to get to a target audience to create an inquiry.

Most of your enquiries will be through direct marketing, telephone calls, and meetings. The more people you talk to daily about your property listings, the more substantial your inquiry base will be, and the database can underpin your real estate foundations and activities.

5. email marketing to qualified people

Develop strategies using direct email marketing to the qualified people in your database. Providing you have permission to send emails to people about property listings and activity, your database can be effective when it comes to inquiry and opportunity.

The accuracy of your database and the frequency of engagement with each person within the list underpins this email marketing strategy. Use email marketing as an inquiry generator for listings as they come to the market.

After you have sent out the email, telephone all the people on your list who would have received the property advice. The telephone calls drive the inquiry. The email is only the start of the process. So, use the email process as a leverage point for ongoing conversations with the right people in the right way.

6. VIP list engagement

You can and should have a VIP list within your database of people needing exceptional attention when it comes to buying and selling.

The VIP client list should be less than 50 people. In an ongoing way, you would give those people special attention and early advice on any property listings before they go to market.

Those VIP people will be selected for their property market involvement and capability. That is why you would advise them early on any property listing that matches their priorities and investment criteria.

Generating Your plan for interest creation

Using these strategies, you can develop a plan to generate more interest in any new property listing you are working on.

Do more with your current listings and go deeper with enquiry, local area marketing, and client contact. Conversations create real estate business, which is the best way to succeed in commercial real estate.