Brokerage Sales

Top Commercial Property Agent Performance

When it comes to real estate agency performance, particularly that which applies to commercial and retail property, you should really be looking at agency benchmarks and previous levels of performance.

Your real estate business and your skills are unique and different from any other competitor in the local area. Understand the differences, and then assess your commissions and listings against your previous levels of best performance. As part of that, take into account your levels of resources and how they are used.

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Prospecting, listing, negotiating and presenting for sales and leasing

If you are interested in pursuing or improving a career in commercial real estate, you may want to consider checking our courses here to fast-track your skills and strategies in the industry. Commercial real estate courses can help you understand the market, improve prospecting, listing, negotiating, and presenting, and give you the skills required to succeed in this field.

Compare Yourself to a Top Agent

You can always look at other agents in the marketplace and then compare your business to theirs based on income and market share, but the reality of the situation is that you should improve your agency current level of best performance. In other words, rate your business today against your business historically.

When you seek to improve your previous levels of best performance, you are taking into account your current levels of resources as you apply them to the attributes of the marketplace

Unless you change your levels of resources to match those of your competitors in the marketplace, it is very difficult to compare or reach their levels of output, listings, and commissions. 

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Focus and activity is everything in real estate today.

Resource Focus for Your Real Estate Team

So let’s start with some resource analysis that applies to your agency team

Break down the resources that you have into the following groups:

When you look at resources from an application and task-based perspective and apply income and listing figures to them, you can soon see your commissions and listings improvement and you can more readily apply strategies and changes to the individuals.

So commercial real estate brokerage is all about building a personal focus on the market and property types, and then developing a systematic approach to people and properties. It does take specific planning and ongoing tracking of activities.

As this property market changes, consider how you can create a business system that gives you the momentum that you are seeking.

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