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Home » Brokerage » Top Commercial Property Agent Performance

When it comes to real estate agency performance and particularly that which applies to commercial and retail property, you should be really looking at agency benchmarks and previous levels of performance.

Your real estate business and your skills are unique and different from any other competitor in the local area. Understand the differences, and then assess your commissions and listings against your previous levels of best performance. As part of that, take into account your levels of resources and how they are used.

Compare Yourself as a Top Agent

You can always look at other agents in the marketplace and then compare your business to theirs based on income and market share, but the reality of the situation is that you should improve your agency current level of best performance. In other words, rate your business today against your business historically.

When you seek to improve your previous levels of best performance, you are taking into account your current levels of resources as you apply them to the attributes of the marketplace

Unless you change your levels of resources to match that of the competitors in the marketplace, it is very difficult to compare or reach their levels of output, listings, and commissions. 

real estate agent success

Resource Focus for Your Real Estate Team

So let’s start with some resource analysis that applies to your agency team

Break down the resources that you have into the following groups:

When you look at resources from an application and task-based perspective and apply income and listing figures to them, you can soon see your commissions and listings improvement and more readily apply strategies and changes to the individuals.

prospecting chart by John Highman

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