Marketing Strategies That Matter in Commercial Real Estate Brokerage
Every property promotion today can be optimized for inbound enquiry. In today’s podcast, John Highman shares how you can take your property listings and do more with...
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advertising and marketing rules in commercial real estate
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Fresh new ideas for Brokers and Agents around the World.
How Resetting Your Property Advertising Can Boost Your Inquiry and Inspections
You should never leave your commercial property adverts untouched for more than a couple of weeks. The issue here is that you can and should refresh your exclusive listings...
How to Create Niche Marketing in Commercial Real Estate Brokerage
There are a number of lucrative real estate markets to consider in commercial real estate brokerage. It doesn’t matter if you work in sales or leasing, you can choose...
Why You Should Pull Apart Your Commercial Property Market and How to Do It
You should regularly pull apart your commercial and retail property market to find the advantages and changes that lead to sales and leasing listings. There are always things...
How Marketing Suspense is Easy to Create in Commercial Real Estate Brokerage
Attracting people and interest to a property marketing campaign is critical. In sales and leasing, the rules are the same. There are plenty of listings on the market at any...
A Simple and Direct Marketing Plan for Brokers and Agents
In commercial real estate sales brokerage, you can and should keep your personal marketing plan simple and direct. It must be something that you do every day, so the...
Step by Step Guide to Writing Adverts in Commercial Real Estate Brokerage
In commercial real estate brokerage, it is common to be writing adverts and producing advertising copy a few times a week. As you bring in a new property listing, the...
Introduction to Marketing Essentials in Commercial Real Estate Sales and Leasing
In most towns or cities there are plenty of commercial properties on the market for sale or lease. On that basis, the promotional process of any exclusive listing must be...
How to Increase Website Traffic in Commercial Real Estate Brokerage
When you have plenty of people coming to your brokerage website you can get or create more enquiry across your listings. That is a good target to work with. It thereby...
Go To Marketing Strategy for Commercial Property Listings
The promotion of a commercial property is a special process, especially if you want to create good interest from a target audience. Every property promotion must be adapted...
How to Be Ahead of the Game in Your Commercial Property Marketing
In commercial real estate brokerage, your promotional processes should be of the highest quality, so you are attracting more interest and enquiry from the local area. It is...
4 Step Branding and Marketing Strategy in Commercial Real Estate Brokerage
In commercial real estate brokerage, your brand is a big part of your success over time. That brand is both personal and business based; it should consolidate and grow in a...
How to Increase Market Share in Commercial Real Estate Brokerage
In commercial real estate brokerage, you need a plan and a system to build market share. The process of building your property business takes time, and a system will support...
How to Reinvent Good Quality Commercial Property Marketing
All too often you see commercial or retail properties advertised for sale or lease with a soft message or a very mediocre advertising layout or property description. The fact...
Get the Client to Think of Exclusive Listing Benefits
When you are pitching for a listing, get the client to think about the real benefits of your ideas and your recommendations. Your ideas should stand out beyond that of your...
Commercial Brokerage – How to Convert Plenty of Vendor Paid Marketing Monies
In commercial brokerage, the monies that you raise from the client as part of the listing process are very important to the result that both you and the client seek. Sure,...
Commercial Real Estate Marketing – Tailor-made Marketing Solutions for Clients
In commercial real estate brokerage sales and leasing, every listing pitch and presentation should focus on a tailor-made marketing strategy that is specific to the property....
Easy Ways for Writing Advertising Copy in Commercial Real Estate Brokerage
Writing a property advertisement should be easy if you follow the rules. A good advert will attract more people and better inquiry; that’s the goal. Unfortunately, many...
Personal Branding Strategies in Commercial Real Estate Brokerage
In commercial real estate agency, the investment sales part of the market is quite special. It is the place where you will find the investors and their requirements of...
Six Direct Marketing Solutions for Commercial Real Estate Brokers
In commercial real estate brokerage, the direct marketing process really does work when you have the right listings and you work across specialized segments of the property...
The 5 Essential Fundamentals of Commercial Real Estate Marketing
When you have listed a commercial property for sale or for lease, the marketing process will be critical to the outcomes that you achieve. When you have a good property to...
An Important Ingredient for Your Prospecting Funnel in Commercial Property
Momentum is the most important ingredient in your prospecting funnel. Every day something has to happen to put more leads and properties into the funnel. Constant contact...
5 Ways to Develop Blanket Coverage Marketing in Commercial Real Estate
In commercial real estate your property market will hopefully be all around you and your team. You will be splitting that territory up into precincts and property types for...
How You Can be Tapping the Opportunity in Commercial Property Advertising
In commercial real estate brokerage (sales or leasing), you should track the newspaper listings for all properties advertised in your town or city. The tracking process allows...
Secrets of a Power Marketing Campaign for Commercial Brokers
There is no point in being commonplace and ‘ordinary’ as a broker or agent in commercial real estate brokerage today. The competition will ‘walk all over you’, then take your...
Why You Need a Power Marketing Program in Commercial Real Estate Brokerage
There is no point in being commonplace and ordinary as a broker or agent in commercial real estate brokerage. The competition will ‘walk all over you’, then take your...
The Key Rules of a Top Quality Advertising Campaign
You only have one chance to capture the attention of your target market in commercial property sales and leasing. The first 3 weeks of any promotional campaign will be so...
How to Go Above and Beyond Your Competitors in Commercial Property
Real estate and property brokerage today is competitive, and commercial property is no different. The levels of brokerage competition around in any town or city will push you...
How to Create a Marketing Plan and Branding Solution in Commercial Real Estate
In commercial real estate brokerage today your brand is twofold and highly important. Firstly, you have the brand relating to the business that you work for, and secondly,...
How to Design Effective Marketing Campaigns in Commercial Investment Property
Taking an Investment Property to the market is something that needs careful consideration. The first six weeks of the campaign are the most important when it comes to...