In commercial real estate brokerage, your brand is a big part of your success over time. That brand is both personal and business based; it should consolidate and grow in a positive way. What is the target here? You want people to remember you and contact you when they get to a property challenge or…
In commercial real estate brokerage, you need a plan and a system to build market share. The process of building your property business takes time, and a system will support you in progress and results. The same rule applies in sales, leasing, or property management. (NB – you can get plenty of market focused tips…
All too often you see commercial or retail properties advertised for sale or lease with a soft message or a very mediocre advertising layout or property description. The fact of the matter is that many property agents and salespeople have no real training in creating high-quality advertising copy. That then creates a problem in the…
When you are pitching for a listing, get the client to think about the real benefits of your ideas and your recommendations. Your ideas should stand out beyond that of your competitors. Match your ideas to the property situation, and the target market. Have some stories to tell as part of engaging the clients thinking….
In commercial brokerage, the monies that you raise from the client as part of the listing process are very important to the result that both you and the client seek. Sure, you can list a property without marketing funds, but the momentum with inspections and inquiries will be lower. A poorly promoted property will stay…
In commercial real estate brokerage sales and leasing, every listing pitch and presentation should focus on a tailor-made marketing strategy that is specific to the property. Consider how you can utilise specific and different promotional tools to attract the desired target market in new and relevant ways; go deeper into your marketing. (NB – you…
Writing a property advertisement should be easy if you follow the rules. A good advert will attract more people and better inquiry; that’s the goal. Unfortunately, many brokers and agents ‘churn out’ the same old basic adverts and words for just about everything they promote and put the market. Nothing is then special from a…
In commercial real estate agency, the investment sales part of the market is quite special. It is the place where you will find the investors and their requirements of property performance. If this is your market segment, then it is wise to consider how you can build your personal profile with the right people. Finding…
In commercial real estate brokerage, the direct marketing process really does work when you have the right listings and you work across specialized segments of the property market. You can find a lot of new clients, listings, and transactions through direct marketing. Are you up to the challenge? So here are some ideas to help…
When you have listed a commercial property for sale or for lease, the marketing process will be critical to the outcomes that you achieve. When you have a good property to sell or to lease, the message has to reach the target market effectively and directly; that’s your job. The tools that you use in…
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