In commercial real estate today you really do need to consider the best marketing alternatives for the listings that you promote. There are (or should be) distinct differences when it comes to the methods of promoting and directly marketing exclusive listings vs. open listings. Exclusivity Matters All or most of your business efforts should be…
In commercial real estate brokerage, the marketing that you do should be matched to the location and the target audience that you are seeking to attract. Both of those focus points are non-negotiable and must be active in the advertising copy and the images you are using. Every marketing dollar should be spent with care…
Let’s not complicate commercial real estate investment sales. In the investment part of the property business, you simply have to know lots of investors in a deep and meaningful way. You must know what they prefer from a property ownership perspective, and what they own now. From that point on it is simply a matter…
When you take on a property listing to sell or lease, there are a number of things to explore and investigate. Some properties are complex and others are simple, so you have to see the property for what it is, do the investigations, and then decide how you can handle the listing effectively and directly…
It is a fact that direct marketing in commercial real estate brokerage works far more effectively than generic promotions. That being said there are different ways to market and alternative strategies to cover. Try these for starters: Business promotion for the business Personal agent or broker marketing in the local area Listing campaigns and promotions…
One thing should be said here about commercial real estate today. The generic marketing of old really is of little help when it comes to attracting new clients and listings; the property market is refined and specialised. Personal involvement and direct action will get you better conversion factors with the new business that you require. …
When it comes to promoting any commercial real estate listing today, make sure that your advertising strategies are clearly aligned to the target market, the location, and the property type. You only have one opportunity to create market interest and enquiry with any fresh and new listing. Consolidate your advertising strategies so that they are…
The marketing process in commercial real estate is quite specific and important if you want to reach out to the right targeted tenants or buyers in creating enquiry. At any given point in time there are plenty of listings on the market both in sales and leasing. The levels of competition can be high across…
In commercial real estate brokerage, the marketing process is fundamental to brokerage and agent progress. In saying that, it is not a direct selling process. Marketing is more about positioning and awareness than it is about transacting. When you really understand that you can get some traction in your property market. Successful Promotion Systems Let’s…
In commercial real estate brokerage today can find many sources of marketing feedback and marketing information to interpret and work with. Essentially you do need to interpret the information regularly for achieving the best results in property promotion. There are many different marketing indicators (on-line and off-line) applying to sales and also leasing. The indicators…
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