Momentum is the most important ingredient in your prospecting funnel. Every day something has to happen to put more leads and properties into the funnel. Constant contact will help you find the activities to tap into. Look into your contact list and segment the people. Differentiate your VIP’s from everyone else and connect with them…
In commercial real estate your property market will hopefully be all around you and your team. You will be splitting that territory up into precincts and property types for the required focus. In only that way can you correctly and completely cover the available listing stock. The agents that struggle in the industry are usually…
In commercial real estate brokerage (sales or leasing), you should track the newspaper listings for all properties advertised in your town or city. The tracking process allows you to understand the promotional messages used by other brokers and agents, and assess the results with competing listings. In doing this, you will soon see how successful…
There is no point in being commonplace and ‘ordinary’ as a broker or agent in commercial real estate brokerage today. The competition will ‘walk all over you’, then take your listings and your clients. The generic agent doesn’t attract much business, retain it, or convert it. You have to be the best solution for the…
There is no point in being commonplace and ordinary as a broker or agent in commercial real estate brokerage. The competition will ‘walk all over you’, then take your listings and your clients. That doesn’t mean to say that the competition is anything special in most locations, it’s just that ‘on average’ the volume of…
You only have one chance to capture the attention of your target market in commercial property sales and leasing. The first 3 weeks of any promotional campaign will be so important to the message, inquiry generation, and inspection process. (N.B. these ideas are also sent out to regularly to our friends in Commercial Real Estate…
Real estate and property brokerage today is competitive, and commercial property is no different. The levels of brokerage competition around in any town or city will push you to the limits, especially when you are pitching for a listing or a client. Sometimes there is a temptation to offer discounts or incentives to clients to…
In commercial real estate brokerage today, your brand is twofold and highly important. Firstly, you have the brand relating to the business that you work for, and secondly, you have the image associated with your personal efforts and client base. In simple terms, you need to successfully consolidate your property business message on both platforms…
Taking an Investment Property to the market is something that needs careful consideration. The first six weeks of the campaign are the most important when it comes to connecting with the right people locally. In that short period of time you need to attract the right people to the property listing, create inspections, qualify interested…
In commercial real estate today you really do need to consider the best marketing alternatives for the listings that you promote. There are (or should be) distinct differences when it comes to the methods of promoting and directly marketing exclusive listings vs. open listings. Exclusivity Matters All or most of your business efforts should be…
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