Lead generation is essential to getting anywhere in commercial real estate as an agent. The most successful agents follow a system for gathering market intelligence and connecting with people. The real estate business is all about people and property situations. As you get closer to both of those issues, you find opportunities. So, there is…
Lead generation is an important part of getting anywhere in commercial real estate. The most successful agents follow a system for gathering market intelligence and connecting with people. Let’s discuss it and review the key issues surrounding lead generation and market intelligence in your area and across your territory. Knowing Your Market Landscape Before taking…
Commercial real estate agents work in a special part of the industry. There is a lot to know about the property types and investment requirements of office, industrial, and retail property. That is why there are two distinct parts of the business. What happens with that? Generally to top agents stay in one ‘discipline’ or…
Your market share in commercial real estate is something to shape and nurture over time. It’s a personal thing; it should also be a priority in so many different ways. You can do that through a specific process of client contact and property focus. Your territory is the ‘land of opportunity’ if you work it…
As a broker or agent, in commercial real estate office and in your zone or territory you will have many factors of competition to contend with. Other agents and brokers will be chasing your clients and listings, and the economy will always be changing. Pressure points exist. So, what can you do? You can create…
I have spoken about market share at many conferences around the world. The rules haven’t changed over the years. Growing your real estate business involves connecting with people and ongoing interaction. It takes time and a number of networking strategies should come together to make the whole concept of growing your business really work. (NB…
If you want to win more business, listings, and clients in commercial real estate, then you should implement a ‘farming’ process where you can cultivate relationships with the right people and across the right property types. Some of those relationships take months if not years to bring in the results, so establish the process of…
When you consider your town or city, there will be zones allocated to you as a broker or agent, and those zones will be for generating specific new business in commercial real estate sales or leasing. The zone or territory doesn’t need to be too big, but it does need to contain reasonable levels of…
In commercial real estate, every broker or agent should have a specific prospecting model that they work to each week as part of attracting good quality clients and listings. The specific nature of the model will allow each agent and broker to refine activities and results when it comes to property choices and listing strategies. …
In commercial real estate brokerage, the margin to greatness is small. The margin reflects an effective prospecting process, constant client interaction, and exclusive listing activity. (NB – you can get more tips on commercial real estate skills in our free brokerage course ‘Snapshot’ right here). It doesn’t matter whether you work in property sales,…
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