Commercial Real Estate Brokerage – How to Achieve Effective Direct Mail Strategies

In commercial real estate brokerage, the direct mail process has a place and relevance if you are looking to find and convert new business leads.  Certainly, emails exist as a convenient communication tool for everyone, but most emails of a marketing nature are deleted very quickly. If you want your marketing message to be considered […]


Commercial Real Estate Brokers – Spring Clean Your Database for Better Results

In commercial real estate brokerage your database can get too large or quite redundant if you do not clean out the old information and time wasting people that do not have any value to you.  The message is that you should ‘flush out’ your database regularly to keep contact information clean and accurate.  A poor […]

Commercial Real Estate Problems are Opportunities for Brokers

In commercial real estate brokerage, a problem is usually an opportunity.  It is just a matter of finding a good number of problems to solve with your clients and prospects.  On that basis you should be watching the pressures occurring in your sales territory.  You can become the pressure relief valve for the clients needing […]


Taking Charge of Your Commercial Property Market

In commercial real estate brokerage, you can let the market come to you (albeit very slowly), or you can take the real initiative and pursue the opportunities vigorously.  There are always things to connect into.  The clients that we serve have many challenges and factors of change. So let’s look at ways you can take […]

Turn Your Clients Into Lifetime Opportunities in Commercial Real Estate

In commercial real estate today the clients that we serve are likely to be in the market for quite some time. They may have property requirements across sales, leasing, or property management. They may also have challenging issues with tenant occupancy, property performance, or redevelopment. A good client can be a great source of future […]


Luck versus Law in Commercial Real Estate Brokerage Success

In commercial real estate brokerage you can be lucky some of the time, but the success that you are looking for comes from diligent effort and hard work.  Good things happen to those agents that put in the time and the focus. It is interesting to note that many agents have little ‘system’ in their […]

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