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Brokerage Marketing

Winning Agent Listing Setup

In commercial real estate brokerage, you can improve your listing conversions substantially if you get organized. The significant advantage here is that many agents are not good at that and have a random approach to listings or presentations. Hence, it leaves things wide open for agents who can control it all. Control creates leverage and […]

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Brokerage

Listing Pitch with a Competitive Advantage

In this real estate market, clients must first ‘purchase’ you as an agent, with your property skills, your ideas and your offerings before they will list with you. Your listing pitch should be refined and tuned to the client’s situation. Building a ‘convincing’ agent persona is a competitive advantage in commercial real estate and is […]

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Marketing

Three Listing Conversion Strategies for Agents

Is your property market competitive? It is very easy to cut corners and give in to the pressures of the client and their requests for “special deals” when listing commercial, industrial, or retail property for sale or lease. This client ‘pressure’ is especially true when the property is being listed for the first time. Don’t […]

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Brokerage Videos

Solving Problems in Real Estate Listing Presentations

Today you will always have a few challenges in making a listing presentation. The client will have specific ideas for you to work through and the property market will give you some pressures and issues to understand and solve. The best way to convert more listings today as an agent is by preparing for the […]

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Brokerage Marketing

7 Ways to Win Listing Presentations

Many agents don’t spend enough time planning their listing presentations. Today’s property market is so competitive, so we must adjust to that and work with it. Every real estate listing presentation should be unique with specific information and providing solid recommendations. To win more real estate business, your ideas in the listing presentation must be […]

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Marketing Videos

How to Give a High-Quality Listing Presentation in Commerical Real Estate

In commercial real estate today, there are many ways to do a listing presentation, and through all of those things, the formula has to be just right. What is your ‘formula’ for a listing pitch or property presentation? Can it be improved? The answer is always ‘yes’. It just takes time and practice to make […]

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Marketing Podcast

4 Tips on Delivering a Powerful Sales Listing Presentation

In presenting your commercial real estate recommendations to a client about their property need and challenge, your recommendations and the strategy to the process should be considered and optimised. In today’s podcast, John Highman shares four specific ideas that can help you show your eligibility and readiness to list a clients property. Competence and capability […]

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Podcast

Ten Strategies to Improve Your Listing Results

The commercial real estate market is competitive and changing. That change is a good thing, but we need to shift our approach to connecting with clients (new ones), and presenting our ideas and strategies. Note: Want more ideas in commercial property? You can get plenty of commercial real estate ideas in our free resource emails. […]

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Brokerage

Why Deep Listening is a Negotiation Advantage Today

We all know that the property market has changed in the last few months and will change a lot more in the coming months.  Conditioning the client is not so much of an issue any more.  The media is doing an excellent job of that.  Let Automatic Conditioning Happen The media and market conditions are […]

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Podcast

The Ultimate Listing Presentation Strategy

When you want to win a particular listing in commercial real estate, there are certain ways to go about building a marketing message for the property and the client’s situation. Nothing should be ‘standard’ when it comes to engaging with the client and making clear recommendations about their property, the promotion, target audience, and the […]

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