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Brokerage

Listing Pitch with a Competitive Advantage

In this real estate market, clients must first ‘purchase’ you as an agent, with your property skills, your ideas and your offerings before they will list with you. Your listing pitch should be refined and tuned to the client’s situation. Building a ‘convincing’ agent persona is a competitive advantage in commercial real estate and is […]

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Marketing

Three Listing Conversion Strategies for Agents

Is your property market competitive? It is very easy to cut corners and give in to the pressures of the client and their requests for “special deals” when listing commercial, industrial, or retail property for sale or lease. This client ‘pressure’ is especially true when the property is being listed for the first time. Don’t […]

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Brokerage Videos

Solving Problems in Real Estate Listing Presentations

Today you will always have a few challenges in making a listing presentation. The client will have specific ideas for you to work through and the property market will give you some pressures and issues to understand and solve. The best way to convert more listings today as an agent is by preparing for the […]

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Brokerage Marketing

7 Ways to Win Listing Presentations

Many agents don’t spend enough time planning their listing presentations. Today’s property market is so competitive, so we must adjust to that and work with it. Every real estate listing presentation should be unique with specific information and providing solid recommendations. To win more real estate business, your ideas in the listing presentation must be […]

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Marketing Videos

How to Give a High-Quality Listing Presentation in Commerical Real Estate

In commercial real estate today, there are many ways to do a listing presentation, and through all of those things, the formula has to be just right. What is your ‘formula’ for a listing pitch or property presentation? Can it be improved? The answer is always ‘yes’. It just takes time and practice to make […]

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Marketing Podcast

4 Tips on Delivering a Powerful Sales Listing Presentation

In presenting your commercial real estate recommendations to a client about their property need and challenge, your recommendations and the strategy to the process should be considered and optimised. In today’s podcast, John Highman shares four specific ideas that can help you show your eligibility and readiness to list a clients property. Competence and capability […]