The industrial property market is normally quite active in most towns or cities at any time, and in any economy. The reason being is that it serves the ‘base line’ of business and economic activity for the community. All other property types are higher up the chain of investment and occupation; all other property types…
So many commercial real estate agents and brokers struggle with market and commission results because they do not ‘rehabilitate’ their listings. Professionalism in our industry says that we must track and shape the enquiries that we get for our listings and our clients. So what does ‘rehabilitate’ mean? It’s a bit like refreshing the property…
In commercial real estate brokerage today every listing should be assessed for time on market and deal opportunity. The promotion of the property should not be a generic process. When you convert a client to a listing activity, ensure that the exclusive listing process is chosen. In that way you can focus on the required…
Every commercial or retail property that is taken to the market for sales or lease will have some variables to be understood and optimised. Some properties will also have factors of weakness to be addressed prior to the commencement of the marketing campaign. It is a fact that the packaging of a listing will help…
When it comes to pitching and presenting to a client for a property listing in commercial real estate, you need to ‘read between the lines’ and position your proposal accordingly. Many of the clients that you work with will not be totally open and honest with you at the first stages of communication and connection. …
In a commercial property presentation or sales pitch, organise your presentation and recommendations in a logical way to help the client understand the importance of your message and the marketing choices that you offer. Simplicity will always win over complexity when it comes to a property presentation or proposal layout. Make your message clear and…
In commercial real estate agency you will inspect many properties in a given week. Many of those properties could very well become listings. Asking the right questions in the inspection process and doing your own ‘checks and balances’ will help you to get to the bottom of the key issues that could impact the listing…
In commercial real estate agency, you will find that the redundant properties in the local area are a good opportunity for redevelopment or repositioning. Either way you as the local commercial real estate agent can be of relevant and real assistance to the property owners. Many properties today that are regarded as ‘redundant’ for one…
In commercial real estate today, the competition for business and market share will drive some desperation when it comes to listings. The fact of the matter is that desperation does not produce quality in the listings that you require. When it comes to listing a property you should not do any of the following: Discount…
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