In the competitive world of commercial real estate brokerage, mastering the art of cold calling is not an option but a must. This tried-and-true method is still one of the most effective ways to prospect, build relationships, and eventually close deals in the industry. This podcast episode discusses the importance of cold calling and the…
A lot of new agents and brokers in commercial real estate today struggle with the cold calling as part of a new business generation model. That is simply because they fail to master the process. They do not recognize that prospecting via the telephone is an essential part of the property business; they then do…
There are many ways to grow market share in commercial real estate brokerage today. As an agent or broker, you should select a few different methods of marketing and prospecting to run in parallel the same time. Consistency, professionalism, and persistence will help your prospecting model improve over time; it is a personal process that…
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