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Commercial Real Estate Brokerage – How to Achieve Marketing Excellence

ByJohn Highman Updated on

In commercial real estate brokerage, it is all too easy to spread your new business and client focus far and wide across large areas and all property types; the consequence of that is you can lose focus.  The brokers or agents that are ‘broad’ or generic marketers generally do not command market share and consequently,…

Commercial Real Estate Brokers – Focus on the Present for Leads and Commissions

ByJohn Highman

In commercial real estate brokerage you can find lots of opportunity in the property market when you focus on the present.  In other words, get to know what is happening now in the local property market.  Don’t listen to your peers and other agents; get the facts for yourself from talking to tenants, property sellers,…

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