As a commercial real estate agent, you can work on and attract new transactions in any property market, primarily sales or leasing-related. How does that happen? There is a relationship around which to build your real estate business. There are groups of people to connect with as part of your agent activities. It’s all about…
In commercial real estate brokerage, your client list is everything for you as an agent. Understand it for the advantages that it gives you and work that list deeply. It can support your business and market share growth over time. Build your real estate business around your client list, concept, and strategy. If you want…
In commercial real estate brokerage, the level of relevance that you present to the property market will help or hinder you in growing your real estate business. Understand why you are pertinent to the business owners and property owners locally; improve that importance over time. Market yourself around that point of difference. Relevance Really…
In commercial real estate brokerage, there are common reasons why some agents struggle to get market share. That being said, there are always new clients to serve and properties to list. Everything comes down to the focus and activities of the individual agent. When you know the ‘struggle factors’ you can adjust your new business…
In commercial real estate brokerage, prospecting is the ‘engine room’ of opportunity when it comes to creating new listings and finding new clients. In saying that it directly follows that marketing is the ‘lube, service, and oil change’ of the engine room to keep commissions coming in. Marketing continuity happens to attract deals, negotiations, and…
If you work as a broker in commercial property investment sales, you will know that the industry segment is quite specific and parts of your day should be focused just on particular properties, certain prospecting actions, and a particular profile of client. Everything you do should be centered on the finding the right people to…
In your commercial real estate market today some clients will be more important than others to your future as an agent or a broker. Finding those clients can be a skilful and time consuming process. You could say that the high quality clients in the market today should become your VIP clients over time. The…
As you enter a new calendar year it is a valuable time to consider the best methods of prospecting for new business in commercial real estate brokerage. In that way you can start the New Year with real momentum whilst most other agents are stalling or struggling. The next 6 weeks set the foundation for…
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