Proven Strategies to Improve Brokerage Services

The commercial real estate industry is highly competitive, and it is important that you are ahead of the ‘game’.  Be of ‘relevance’ to your client base.   Think about your services and match them into your clients and their needs.  There is no point in being ‘ordinary’ in commercial real estate brokerage. So, what does ‘relevance’ […]

Cross Selling Examples in Commercial Real Estate Brokerage

As you speak to new people in commercial real estate today, be prepared to talk about the various opportunities and changes in the local area, making sure that your ideas spread across the different disciplines in the industry. Most particularly do that with sales, leasing, property management, project leasing, and project development. You are the […]


Perceived Value Formula for Commercial Real Estate Brokers

Most brokers and agents struggle to convert listings simply because they are too ‘ordinary’ in the services that they offer and or the way that they go about their property marketing.  The clients and prospects they pitch to have no reason to choose one agent above the others, given that so many are offering local […]

How to Be a Client Services Specialist in Commercial Real Estate Brokerage

In commercial real estate today there are different levels of client involvement and client service when it comes to any property challenge and or opportunity.  Understand your clients for who they are and what they need and position yourself as the client services specialist they need for your location.  Don’t be generic as an agent […]

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