The idea of marketing a commercial or retail property for sale or lease is something that needs to be planned and staged. It should never be a random process. Spend more time with any exclusive listings and ensure that there are strategies to improve any marketing program. As agents, we have some strategic choices to…
When you have a commercial property to sell or lease, there are many ways to take the property to the market. Some promotional methods are better than others. In today’s podcast, learn how you can optimize your marketing message and your inbound enquiries for each good quality listing. Here is the podcast:
When you have listed a commercial or retail property for sale, the real work starts. The promotional campaign is the ‘make or break’ strategy to pull in the enquiry. You are the person to build the promotional strategy and make it work. In talking about ‘promotions’ and ‘campaigns’, there is a significant difference between those…
In commercial real estate today the adverts that you create and publish should be special and unique to the location and the property type. You really only have one chance at pulling in the interest of the reader to your property listing in your target market. (N.B. these ideas are also sent out to regularly…
When you get something right, or when you have converted a ‘win’ as a commercial real estate broker with a listing or client, talk about it and spread the word. One good listing or a transaction is a reason to talk to other local people in a relevant and specific way. The people that we…
In commercial real estate brokerage today, your brand is twofold and highly important. Firstly, you have the brand relating to the business that you work for, and secondly, you have the image associated with your personal efforts and client base. In simple terms, you need to successfully consolidate your property business message on both platforms…
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