Working in a niche market gives agents a competitive advantage. It allows them to anticipate industry trends, identify developing possibilities, and capitalise on untapped potential. Niche markets also have an excellent social media marketing point of difference for agents to explore. Agents may accomplish sales successes and consolidate their place as real estate industry leaders…
In commercial real estate brokerage, you can and should focus your prospecting and marketing efforts specifically within a niche segment of investors and business owners. You do need to work with both groups given that they are impacted by property change and churn. (N.B. these ideas are also sent out to regularly to our friends…
Niche marketing in commercial real estate brokerage works very well providing you choose the active market segments to work based on your particular skills and location. Will those two factors offer plenty of churn and activity over time? Know your targets Your targets in taking this approach to your business in commercial property should be…
To attract better rates of property enquiry in commercial real estate brokerage, your marketing efforts should be ‘habitual’. By that I mean doing the same things every day. The ‘habitual’ process produces a solid personal profile and that’s when people remember you and or the property. That is when market share can start to grow. …
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